Warhorse Martial Arts  |  Premier school. Premier brand.

Originally Elite Martial Arts, this Spokane Washington-based martial arts school recognized that its name and its brand were not unique enough in the market. With the name change, Warhorse was ready to step up their brand to better reflect the strength of their programs setting themselves apart as the premier choice in martial arts training.

The Warhorse programs consistently produced the top students in the state, dominating at all of the competitions they attended. What Warhorse needed now was an equally impressive brand identity that could win against the market competition. Enter Firetongue.

We designed the logo to reflect strength and determination, utilizing the lightning bolt as a symbol of power. He has the look of the warrior and symbolizes the indominatable spirit of the students at Warhorse. We have helped Warhorse carry the new brand identity into their website, promotional materials, brochures, hand-illustrated black belt certificates, and welcome packet materials.