Keith Owen Brazilian Jiu-Jitsu  |  From the ground up.

Keith Owen is an internationally known instructor of Brazilian Jiu-Jitsu. Aside from his work as head instructor and owner of Ultimate Karate & Jiu-Jitsu, Keith actively presents jiu-jitsu seminars around the world. His instructional DVD's highlighting his unique emphasis on technical mastery and have established him as a serious training resource to practitioners world-wide.

Keith Owen needed a distinct brand identity that would represent his expertise as a teacher both in his local studio and with his growing international market.

We redesigned the rhino from his existing brand identity, giving it greater impact and a much more serious demeaner. The design energized the students creating a pride in the school and immediate credibility with his other marketing. We applied the new identity to the studio, his sales website, promotional materials, uniforms, and apparel.