Hedgehog HR  |  Smart people practices.

HedgehogHR was just opening its doors to provide job success prediction technology to surrounding businesses. Their challenge was in communicating credibility and capability as a new startup. They needed a brand that could get them in the door, and their highly effective service could take it from there.

Firetongue was brought on to develop an identity turned heads and raised eyebrows. The kind that won a second look. The kind that won an appointment with a busy director of human resources.


We researched company objectives, market behaviors, and competetive landscape. We designed a brand identity that was striking, thoughtful, witty, and prefessional. We then designed key contact points including business stationery and an online brochure.