Government LoanPro.com  |  Revving engines with a new brand.

GovernmentLoanPro.com is a lead-generation tool for a mortgage brokerage with a unique specialty; obtaining the best home mortgage rates for military veterans and their families. The old brand and website was not connecting with the interests and lifestyle of those who landed on its pages. The brand identity and website experience needed to connect with the audience on an emotional level, speaking the language of like interests and experiences. The new brand needed to be both patriotic and edgy, the kind of thing you'd want stitched into a leather jacket, or painted on the side of your Harley.


We redesigned the original eagle mark to be a bold and dynamic symbol of freedom and power. The finished brand identity looks like it could be punched out of metal. The new identity is strong and powerful, and makes a clear statement of who the leader in the market is. We then redesigned the website to reflect the refined brand character and enhance the user experience.