Design Intelligence  |  Designing a brand that fits.

Design Intelligence is a structural engineer a design firm servicing a unique niche market of log homes in Eastern Idaho. With the downturn in the economy Design Intelligence found themselves needing to go out and win work for the first time in 12 years.

Recognizing they needed a stronger image and a clear message, they turned to Firetongue. As a business, their services were often misunderstood, or rather under-understood. They not only provided top-notch engineering services, they also offered a unique design service as well. This unique combination made them the right fit for many smaller log home and commercial construction jobs who couldn't afford those same services from larger, more expensive firms.


We redesigned the new brand line "the right fit" and the logo to represent the trade in a different way. The logo itself is a stamp reminscent of the engineer's stamp used as the professional signature fo the engineer. It has become a promise of quality service everywhere it is seen. Using the stamp idea, we designed a business stationery system, website, and promotional materials to help spread the word that Design Intelligence is the right fit.