BoiseIdaho.com is a leading business, news, and social hub of the Boise, Idaho region, promising to be a tremendous value for local advertisers. BoiseIdaho.com offers exclusive advertising partnerships to a limited number of businesses. They work really hard to take care of their advertising partners.
We were hired to help kick-off the advertising partner experience by designing communications materials that said "you are the most important part of our business". Every piece needed to be memorable and unique. Each had to help build a brand that kept its advertising partners with an unmistakable sense of value.
We designed a newsletter that is nothing like a typical newsletter. It is bold, arresting, beautiful, and highly informative. It was designed as a template for subsequent newsletters, varying the color palet and monthly message. We also designed a networking piece, invitations, and business and sales collateral.