A+ Pet Co.  |  Winning three cheers from pets and owners.

When A+Pet Co. was planning their business they knew they needed to win the confidence of pet owners as well as pets. Introducing themselves as friendly, professional, and reliable called for a brand identity that did most of the work for them.

From the beginning A+ Pet Co. decided that care would not be limited to any particular species. In fact, what made them different was their eagerness to care for any pet with the same attentiveness and professionalism. We knew from the beginning of the project that the logo had to communicate happy and confident pets, since this is what pet owners cared about most.


We designed a logo that was at once warm, confident, unprejudiced, and versitile. As a start-up it was also important that the promotional materials be reproduced as inexpensively as possible while still having impact. We designed them to be printed black on colored paper stock. Thus the paper provided a bright experience while keeping costs down.