When Kory Wilcox and Dan Brown approached us about their idea to make in-store check-out monitor advertising available to local and regional grocery chains, we were interested. The idea of an advertising medium that was both affordable and effective was enticing to investors and the future advertising businesses alike.
We were hired to help prepare their idea for presentation to their investors. This process included research and brand positioning that would help communications resonnate both in the short term as they gathered capital and in the long term as they sold the product.
We worked with the founders of the idea to craft a brand positioning strategy, naming, brand identity, and the production of an illustrated investor presentation.